How To Run Your Own “I Got Your Back” Backpack Drive

Running a backpack drive is much simpler than it seems. All you gotta do is get backpacks and stuff to fill them with, fill the backpacks, then go find people who could use them.

To organize your own backpack distribution event, you need the following things

  1. A coordinator / team lead (can be a volunteer or a member of your organization)
  2. A team of volunteers to be backpack distributors
  3. A volunteer with a vehicle for each group of backpack distributors (we suggest groups of 4 or more for safety purposes)
  4. Backpacks filled with supplies (here’s a list of suggested items for your backpacks!)
  5. A designated meetup location for volunteers
  6. A camera to take pictures and / or video

How to collect backpacks

All persons involved in the collection drive should tap into their personal social networks. Reach out to your existing communities. Soccer moms, parent / teacher organizations, and your own Facebook friends are great networks to utilize. People will want to help once they learn that you will be handing out backpacks to those less fortunate. Each individual can coordinate donation locations as they see fit, or if the drive is associated with a larger organization such as a school, church, charity, or business, then that organization can determine a donation collection zone.

The event coordinator should keep a log of what each person donated so they can publicly thank them on social media. People love to be recognized for their charitable efforts!

Picking Backpack Distribution Locations

  1. Before you start handing out your backpacks, pick a central location with a known homeless population. If you’re not sure where to go, try a Google Map search for homeless shelters and / or food banks and locate parks near those locations.
  2. Simply drive or walk around that general area and find individuals that need help. It is recommended that each team lead sets up a meeting location before going out to hand out backpacks and supplies. During this meeting, final details of the event can be ironed out among volunteers.
  3. Split the donated backpacks and materials among groups, if there are multiple carloads of volunteers. Each car can determine which parks or areas they will target.
  4. Take lots of pictures to share with friends and family!

Backpack Distribution Tips

We believe in the power of helping the homeless population on the streets. For this reason, we have chosen a unique, guerilla-style outreach model of seeking out groups of homeless people to help. While this outreach method is relatively risk-free, there are still some essential tips to keep in mind to prevent incidents and ensure the safety of your volunteers. Keep in mind that many homeless individuals may suffer from mental illness or addiction, and can be unpredictable. Always exercise caution and common sense when working directly with this population.

  • Initiate contact as a group. Don’t have one person approach large groups by themselves. There’s safety in numbers!
  • Never approach groups who look dangerous or are under the influence of a controlled substance.
  • When initiating contact, always ask first if somebody is thirsty, and have a Gatorade in hand. It’s an easy ice-breaker. If they say yes, then you can ask if there’s anything else they need. (watch eyes light up when you ask if the need socks next!)
  • Respect their personal space and treat them with dignity. All we’re doing is trying to help those who need it most and brighten somebody’s day a little. We are not here to judge.
  • Children should ALWAYS be supervised by at least 2 adults. It is recommended that children never initiate contact or personally distribute supplies, but this is up to the discretion of their caregivers.

Think Safety!

  • Always be aware of your surroundings
  • Always stay in well-lit areas that are densely populated
  • If you spot a homeless population that exceeds the amount of materials you have to distribute, try to find smaller groups to assist
  • Try to have at least one or two grown adults who can handle themselves in sticky situations
  • Each volunteer should have a cell phone on them in case they need to contact the authorities
  • Don’t venture into isolated areas
  • Make sure you have the contact information of other people in your group in case you get separated from each other

Inspire Others!

The most important  part of this charity is to inspire your friends and family to do the same thing. Every person you help on the street is an invaluable opportunity to inspire your friends and family to do the same. To some it might feel odd to video tape yourself doing kind things, or taking pictures. But if you do, and you upload these acts of kindness to your social media accounts, others will see it and some will get up and do the same thing! Make sure when you do upload pics and video to Facebook, Instagram, Twitter, Youtube and Vine that you use the hashtag #reKindleKindness so others can more easily find your video!


One of the best things about running your own “I Got Your Back” Backpack Drive is the time you all spend together searching for people who need help. Each event is a unique experience for everyone. Sometimes you end up driving around for a while, without finding anyone to help. Some days you go out and all your materials are gone as soon as you pop open your trunk. But there are great teaching moments if parents decide to bring kids, and lots of time to reflect on how lucky we all are to be able to be in a position to help others. By the end of the day, you will form great bonds with your team of volunteers and have an incredible experience to share!

reKindle Co-Founder Kaylee Hooley Wins President’s Volunteer Service Award!

We could not be more proud! reKindle Co-Founder, Kaylee Hooley, was recognized today by President Barack Obama and The Corporation for National Community Service! Not many people ever get a letter from the White House signed by the POTUS. This is such an honor that Kaylee’s efforts to help homeless people has been acknowledged and rewarded.

Her school, Lake Pleasant Elementary, has also pledged to do a school wide “I Got Your Back” Backpack Drive at the end of the year. What an unbelievable day for Kaylee and reKindle!

Here is the award and the letter from The President of the United States of America!
The President's Volunteer Service Award Letter from the White House and Barack Obama

The letter from the president reads:

“Congratulations on receiving the President’s Volunteer Service Award, and thank you for helping to address the most pressing needs in your community and our country.

In my Inaugural Address, I stated that we need a new era of responsibility-a recognition on the part of every American that we have duties to ourselves, our Nation, and the world. These are duties that we do not grudgingly accept, but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit than giving our all to a difficult task. Your volunteer service demonstrates the kind of commitment to your community that moves America a step closer to its great promise.

Our nation faces the most challenging economic crisis in a lifetime. We will only renew America if we all work together. Individuals, the private sector, and government must combine efforts to make real and lasting change so that each person has the opportunity to fulfill their potential.

While government can open more opportunities for us to serve communities, it is up to each of us to seize those opportunities. Thank you for your devotion to service and for doing all you can to shape a better tomorrow for our great Nation.”